HotGrinds Technology Platform - Social Discovery

Social Discovery

HotGrinds is an advanced, 3.0 web analytics solution that provides the emotional context for opinions and postings in forums, blogs, debates and surveys. It is unique in providing real-time measurements of sentiments and emotional context, and in supporting both passive surveys of existing online opinions and proactive, invited surveys using a common interface.

A true 3.0 web analytics solution

Traditional 1.0 and 2.0 web analytics track behavior statistics. They can tell you when and where user clicks. But they miss the emotion context of user behavior on the web. HotGrinds is a true 3.0 solution, combining real-time analysis of sentiments and emotional context.

By offering this technology as an on-demand service, HotGrinds makes advanced social discovery available to companies of any size.

Social platform

One of the key differentiators of the HotGrinds technology platform is its use of Web 2.0 technologies. HotGrinds can perform passive web surveys of existing online blogs, forums and sites. Or, HotGrinds can host proactive, interactive opinion surveys and debates with invited participants, on a platform designed to nurture debate and discussion.